Reverse vending machines arrive… at last!
“The age of automation is going to be the age of ‘do it yourself,” wrote Marshall McLuhan.
Today we don’t think twice about using a bank machine, automated parking attendant, airport check-in, and self check-out at retail stores. So, it shouldn’t surprise anyone that machines designed for empty bottle return should become part of our everyday lives as well.
Considering that Ontario’s Beer Store has been taking back over two billion empty beverage containers for reuse or recycling each year, it’s amazing that there have been no machines to help them — until now.
Last fall The Beer Store (TBS) launched a pilot program aimed at assisting with two issues associated with the new Ontario Deposit Return Program (ODRP) for alcohol containers sold by the LCBO. First, TBS wanted to improve convenience for people waiting to return their empties, and second, they wanted to offer an opportunity for customers to return empties during off hours.